Campaign Design; All-Inclusive Month
RCI®, a main player in the timeshare industry, celebrated All-Inclusive Month with features & specials for their subscribing members. As the leader of the in-house design team, the Designers & I needed to execute a seamless design across all platforms, in an abbreviated timeline, with flexibility & personalization, quick to market in all it’s drops. Displayed below are sample email drops, social media, a double-sided printed mailer and online targeting ads.
Client: RCI Marketing Team as well as any partners, such as Hard Rock Hotel
Creative Lead: Julia Bellomo
Brand Designer: Sarah (Weber) Politan
“When it comes to creativity, Julia’s mind has no limitations. Her big picture thinking is inspiring to be around. Large projects such as cross-platform campaigns would not have succeed without her global creative mind set. Most importantly, Julia shines as a leader. She encourages her team to be the best of themselves, not only in the workplace but at home. Resulting in a well-rounded happy team. She lets people shine by targeting each individual’s strengths and applying that to creative business needs. By recognizing those strengths, the team members grow individually and as a group. Beyond leading individuals, Julia is a brand advocate and an agent for change. She is able to provide teams with cross-business foundations necessary for Creatives. This up-front heavy lifting is what allows creative teams to succeed. I consider myself lucky to have worked with Julia for 10 years and I know a better designer and leader because of her.”
-Sarah Politan, Creative Manager, Wyndham Destinations