#myRCI Brand Campaign
#myRCI stands for member experiences, member stories and an RCI member community that loves vacations. It is an evergreen, always on hashtag that unites RCI members together across social media and on RCI.com. The hashtag is the universal tie that brings this community together online, to share stories, photos, videos and memories made through the use of their RCI membership. Every member has a unique story to tell and when shared, can help inspire others.
Client: RCI Social Media Team
Creative Lead: Julia Bellomo
Brand Designer: Sarah (Weber) Politan
Video Production: Jeremy Castiel
“Julia was always one of my favorite people to work with at RCI. Not only is she one fantastic designer, but she is also an amazing team leader. There were so many times when she went above and beyond for me and the social media team. She always exceeded our expectations on projects and had them back to use before our deadlines. She was one of our biggest cheerleaders and that meant a lot to me personally when entering RCI. She took the time to teach me the ropes and truly understand the brand, and no question or request was ever met with hesitation. On a personal level Julia is one of the kindest and most genuine people. She puts her heart into her team and every project she works on. She is greatly missed and any company she works with or at in the future is lucky to have her. A true creative rock star!”
-Adrienne Callandrello, Social Media Director, Wyndham Destinations